A business card is not something any company should ignore. If you are unaware of its effectiveness you lose from a low-cost form of advertising and marketing In today's competitive business world, it is essential to show people how you value your business by doing things professionally. Below in this article, we will consider various ways of getting creative with a business card.
Basics of what to include on your business card
Starting with the basics, it's important to be considerate of the person on the receiving end. Make sure your business card includes everything your contact needs to take away with them in practical terms.
- Who are you?
- What do you do?
- How will they get back to you?
- What site can they visit to get more information?
Even before considerations of creativity, branding and personality, these basics must be in place.
Choosingthe right Design
Choosing the design that reflects the nature of your business is the right decision in the right direction. Ensure you keep your business card design as simple as possible, but they also need to be striking and stand out. They're a piece of brand marketing after all. But what ideas can we embrace to create impressive and unique business cards?
Here's a rundown of how some of the business cards options offered at Fast Print UK can spark your creativity.
Making use of colours
Unless your business card design process is part of a wider rebranding exercise, chances are you may already have brand guidelines that you'll want to follow. Consistency is vital here, as you want the recipients of your business cards to be able to associate what they have in their hand with the brand you represent.
If you're in the process of establishing the look and feel of your brand, you could try to think of pairs of colours that go together. Even two shades of the same colour, one lighter and one darker, can create a strong and sophisticated look.
The two opposite ends of the scale are worthy of consideration too. A huge variety of colours makes a bold statement, but so does a monochrome approach. Remember to consider the kind of energy your brand is trying to project. Consider:
- What approaches are prevalent in your industry?
- Do you want to follow suit or disrupt the field?
- Are you going for a cool and calm design, or busy and vibrant?
Business Card imagery
Once you've dealt with the all-important content, you may find you have room to feature some imagery in your business card layout. Especially if you're printing double-sided business cards.
Whether you opt for illustration or photography, it's vital that the imagery is up to a professional standard. An amateurish caricature or poor photography will make any card look cheap and reflect badly on your business.
Choose high-quality imagery that fits well with your brand.
Create a Logo
Company and business logos are significant for every business, whether a small or big enterprises. It is essential to create a custom logo that represents your business. Hire a professional to help you with the design here at Fast Print UK we offer a full design and Logo service at very reasonable prices. You can also do a simple logo design yourself if you do not have the funds available especially if you are a new start up, there are plenty of good sites you can use to help you create a Unique Brand Identity for Your Business like Canva and Tailor Brands to name but a few.
Design Consistency
It is recommended to keep your business card in a consistent design for a more professional approach. The colours, logos, graphics should be in standard form and must complement each other. Some recipients jot down a word or a phrase on business cards to help jog their memories. Effective use of white space, including content on only one side, allows recipients to do this more easily. From a design perspective, white space also helps draw attention to the space that does include text or a logo.
Your business cards describe your business, so invest in it by providing quality brand identity that will attract clients and draws the attention of prospects who otherwise might have tossed the card and helps you to network more effectively.
Once you have the final design its now time get it into Print production so head over to Fast Print UK and discover and choose from our vast range of Material and Print finishes and your just a few clicks away from receiving your new Business Cards.